Boosting the Value of Groceries
Boosting the Value of Groceries
Boosting the Value of Groceries
Product
Q-Commerce & Groceries
Q-Commerce & Groceries
Role
Product Designer
Product Designer
Scope
Discovery and Problem Framing, Ideation, User Research, 0-1 feature strategy
UX Design, UI Design, Product Strategy, Workshop, Prototyping, Handoff
Timeline
6 months
6 months
Countries
Europe, Asia-Pacific, Turkey
Europe, Asia-Pacific, Turkey
Opportunity
While food delivery is the core business, enhancing Q-commerce, especially groceries, creates cross-vertical usage and opportunities, boosts the business and improves customer convenience
While food delivery is the core business, enhancing Q-commerce, especially groceries, creates cross-vertical usage and opportunities, boosts the business and improves customer convenience
Solution
Designed a cross-sell feature that appears post-checkout, enabling customers to make personalised, contextual add-on purchases based on their order behaviour.
Designed a cross-sell feature that appears post-checkout, enabling customers to make personalised, contextual add-on purchases based on their order behaviour.
Impact
Acquired new Q-commerce customers by 3.6% and orders per customer by 1.1%, driving significant revenue. Established a strategy for ongoing improvements.
Acquired new Q-commerce customers by 3.6% and orders per customer by 1.1%, driving significant revenue. Established a strategy for ongoing improvements.
Opportunity to streamline
Opportunity to streamline
Explored how we could expedite customer discovery by proactively showing relevant offerings. We began by analysing current market trends and data.
Explored how we could expedite customer discovery by proactively showing relevant offerings. We began by analysing current market trends and data.
Explored how we could expedite customer discovery by proactively showing relevant offerings. We began by analysing current market trends and data.
Data insight
Data insight
Multi-vertical customers contribute to over 20% of both Order and Gross Profit share, significantly impacting our org
Multi-vertical customers contribute to over 20% of both Order and Gross Profit share, significantly impacting our org
Competitor Benchmarking
Competitor Benchmarking
Revealed multiple cross-vertical features throughout the customer ordering journey
Revealed multiple cross-vertical features throughout the customer ordering journey
The Process
The Process
I led a cross-functional workshop to align on constraints and opportunities, shaping product strategy with the Product Director and Engineering Leads. Iterated designs through continuous feedback with VP and Directors of Design
I led a cross-functional workshop to align on constraints and opportunities, shaping product strategy with the Product Director and Engineering Leads. Iterated designs through continuous feedback with VP and Directors of Design
I led a cross-functional workshop to align on constraints and opportunities, shaping product strategy with the Product Director and Engineering Leads. Iterated designs through continuous feedback with VP and Directors of Design
Validating with customers
Validating with customers
I conducted a 1:1 moderated research study with 7 customers to understand:
Perception of viewing this feature post-ordering
Information hierarchy structure
Feedback and pain points
I led a cross-functional workshop to align on constraints and opportunities, shaping product strategy with the Product Director and Engineering Leads. Iterated designs through continuous feedback with VP and Directors of Design
I led a cross-functional workshop to align on constraints and opportunities, shaping product strategy with the Product Director and Engineering Leads. Iterated designs through continuous feedback with VP and Directors of Design
Solution
After design iterations, user research, and product strategy alignment, I created a documented design for development.
After design iterations, user research, and product strategy alignment, I created a documented design for development.
After design iterations, user research, and product strategy alignment, I created a documented design for development.
MVP
Due to internal restructuring, I moved to another team and handed over my specifications to another designer for development. I remained involved to ensure the solution was implemented as envisioned, providing comprehensive documentation of strategy and design specifications.
Due to internal restructuring, I moved to another team and handed over my specifications to another designer for development. I remained involved to ensure the solution was implemented as envisioned, providing comprehensive documentation of strategy and design specifications.
Due to internal restructuring, I moved to another team and handed over my specifications to another designer for development. I remained involved to ensure the solution was implemented as envisioned, providing comprehensive documentation of strategy and design specifications.
Impact
Impact
Impact
Increase in Q-commerce customers by 3.6%
Boosted orders per customer by 1.1%, driving significant revenue.
Established a strategy for ongoing improvements
Increase in Q-commerce customers by 3.6%
Boosted orders per customer by 1.1%, driving significant revenue.
Established a strategy for ongoing improvements